Before AI in video editing and marketing, I had to edit a client project and create content videos for social media, and ads would take up my entire day. To find the best hooks for video, to remove background noise, to ensure that the subtitle doesn’t get lost in it, to put a lot of effort into it, so that in short, I will have to edit for countless hours. I needed new ideas for my content, so I started using AI for tasks like removing video backgrounds, improving audio, and adding subtitles and captions. I quickly saw the benefits.
So, why is AI in video editing and marketing on the rise?
The best and most unrivalled advantage of incorporating AI into content creation is that it actually accelerates all the dull chores of editing, whether you’re crafting a content concept or eliminating background noises & boosting audio quality, it saves editors from having to put in a lot more effort on the more pressing tasks. As an editor, I used to spend hours on repetitive tasks, but AI now gives me more time to focus on creative decisions and storytelling. You can also explore my video editing work to see how I approach real-world projects:
- Organizing the narrative
- Improving pace and rhythm
- Selecting music and color grading images
- Making the opening of social media videos engaging
The videos should be stylized as per the requirements of the Brand and platform.
While it’s not to diminish or ignore these factors, it’s just that AI provides an opportunity to perform all of them.
A case study from real-life clients:
With AI in video editing and marketing, many repetitive tasks can now be completed faster.It was a last-minute, few-day social media campaign that required the distribution of an advertisement film to the general public. I was able to accomplish a lot more in a lot less time after that by utilising this all-encompassing AI. It took me thirty to forty-five minutes to use the following software actions:
- Auto generated video captions.
- Eliminated background noise for a clear and distinct sound.
- A feature that generates a video transcript automatically ensures proper and accurate content verification and utilization.
- Brainstormed the best ideas for video that were available and what hook points they will use.
Having completed initial editing using AI, it wasn’t a problem to do all the artistic editing – which include video pace, transitions, colour correction, background music, visuals etc- for all the short video ad. Ultimately, this led to significantly rapid result along with a phenomenal response compared to the brand previous campaigns.
AI editing work-process that I use:
1. Understand the Objective
Outline the purpose of the video, who will it be for, what it will be used for and the overall tone and style of the video within the client’s preferences.
2. Organize Footage
Cull excess bits and employ the clip segments that are helpful in developing a foundation for content.
3. Use AI to do repetitive works
Develop Captions & Audio Enhancement & Transcriptions, Brainstorming Hooks, Rough Cuts.
4. Creative Human Editing
The video speed and transitions, colour correction, graphics and animations, music, etc.
6. Optimize for The Platform
Re-size and scale the aspect ratio, optimize subtitles to be on par with other edits in terms of length & position for all selected platforms.
6. The Quality Check
Review the video, ensuring accuracy for subtitle errors, audio glitches and editing mistakes
Common AI video editing errors: The largest one most creators make: “Trusting the generated-output to be a final-product…” All most every AI outputted caption or speech, even generic caption or speech, requires human attention and check-up to be well utilized for brand purposes! AI should only be the ‘first drafts’ and be refined, edited and finalized by you, the creative minds! Also, for each individual platform, the type of content style needed can be different – YouTube’s edit might not be suitable for Tik Tok!
AI for Future Trends
AI in video editing and marketing’s future looks even brighter, especially when there’s more powerful automation, automated rough cuts, more comprehensive special effects integration, and the ability to produce custom ad campaigns and generate content for specific user journeys and more comprehensive integration of content automation – automated translation for localization, and adaptive content for various user journeys. But, I don’t think there’s any danger of AI taking the place of creative and experienced video editors and marketers. Why so? However, in order to comprehend nuanced emotions and create engaging narratives for the customer, as well as to use video marketing to present complicated stories in an engaging manner, planning and creative strategies still require a human touch.
The Final Word
The future of AI in video editing and marketing will likely combine AI tools with human creativity. With the passage of time, video marketing has grown and developed, and so has the way in which Artificial Intelligence is being used in video editing. AI in video editing and marketing has also started to be widely used. Instead of displacing human creativity in video editing and marketing, these innovative AI solutions actually bolster and accentuate the process. Essentially, AI tackles all the time-consuming and routine tasks, allowing us human creatives the much-needed space to flourish and focus on what truly matters.